The Professional Training Course coverd the following skills:

• Keyword Research and Keyword Strategy
• On-page and Off-page Web Site Optimization
• Advanced and Site-Specific Optimization Techniques
• Web Site Structure Optimization
• Rank Monitoring and Ranking Trends Analysis
• Link Popularity and Link Profile Analysis and Improvement
• Site Quality Assessment and Site Quality Management
• Web Analytics and Conversion Improvement
• Visitor Behavior Analysis
• PPC campaign management and ROI improvement