• Managing all technical aspects of SEM projects including kickoff requirements, analysis, development, testing and launch.
• Monitor, track, and report on all Traffic metrics, including tracking sources and organic traffic.
• Translating clients’ business goals into successful Web marketing strategies and campaigns.
• Web copy writing/copy editing skills.
• Strong communication and project management skills, cross functional coordination experience.
• Discover web marketing opportunities by researching and analyzing search engine dynamics.
• Research & development of link exchange programs and link partners.
• Familiarity with All paid placement (Yahoo! Search Marketing, AdWords and banner advertising)
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